Point of View: A Retrospective of Joe Sedelmaier (2009)
As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.
Featured Crew
| Marsie Jacober Wallach | Director |
| Marsie Jacober Wallach | Producer |
| Rees Candee | Camera Operator |
| Stella Knypstra | Production Assistant |
| Matthew Wallach | Production Assistant |
| Dick Boyell | Music |
| Jeff Charatz | Smoke Artist |
| Pete Jannotta | Colorist |
| Rick Thompson | VFX Artist |
| Jen Gados | Additional Visual Effects |
